Steve Jobs and Apple gave the podcast a movement a big push today. Noting the growing interest in podcasting Apple will be building support for finding, subscribing to and listening to podcasts right into the iTunes jukebox. This will go a long way to enabling average users (even those on PC’s) to access all the interesting and specific podcast content. It also creates a large potential audience so that fuels demand for more and better content. (I hear the engine of the economy at work right here)

As my friend Jim Barksdale was fond of saying; “John, you have to find a parade and jump right up there in front!” Apple jumped in front of this trend right on time!