Microsoft - Unlikely to Play technology

Filed under: — menk @ 5:35 pm

Ugly Zune Logo

Microsoft is shuttering the MSN Music Site based on it’s poorly named “Plays For Sure” technology. Apparently it’s forthcoming “lame and late” Zune music player will be unable to play any tracks that users bought from the MSN Music site or any other music site that is based on the Plays for Sure format.

How Microsoft could could adopt a music player that will be unable to play music that they sold to users through their existing Music Store is baffling. Seems that they incorrectly named their technology “Plays for Sure” when in fact it is more aptly described as “Unlikely to Play”.

The most interesting part of this announcement is going to be watching how this affects all the player vendors that implemented the “Plays For Sure” DRM in their players.

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