Mattel Gets it!

Filed under: — menk @ 4:14 pm

Mattel Logo

Why can’t more companies with online sites for children be like Mattel? Recently my daughter signed up for an account on everythingGirl.com a site related to Barbies and other girl related toys from Mattel. Unlike other sites targeted towards children Mattel recognizes that these kids actually have Parents? (What a concept) As part of the sign up process the child is prompted to enter their parents e-mail address. To what purpose? Well after she signed up, I received the following note from Mattel.

Dear Parent,

We are writing to let you know that your child has signed up to join www.EverythingGirl.com. This means that your child may receive emails from us from time to time. Our staff and our promotion and fulfillment agencies care about personal privacy. We realize that as a parent it’s your job to monitor your child’s activities on the web, and we’ve taken every precaution to make that job a little easier with our site. We encourage you to review our site and our privacy policy at


EverythingGirl.com is a website that serves as an online portal to all of Mattel’s girls websites. It provides links to fun games, arts and crafts, and other activities featuring Mattel products like Barbie. Since our aim is to encourage each girl’s individuality and creativity, we offer a variety of special online features, including opportunities to sign up for email newsletters. To sign up for one of our email newsletters, we ask girls to provide a first name, their e-mail address, and the e-mail address of a parent so we can send you this notice. All information we collect will be used to help us improve our site, our services, and our products.

As a parent you have the right to ask us to not contact your child online and to remove your child from our email database at any time. If you do not respond we will send your child email newsletters and updates from time to time. If you choose to remove your child, they will not receive future email newsletters from www.EverythingGirl.com. Unfortunately, they will also not be able to enjoy the exclusive content at EverythingGirl.com. To remove your child from our email database click here http://www.everythinggirl.com/common/optout.aspx?request=vT22Ou02DOA%3d%3d

You may want to save this email for future reference.

We really appreciate your time and hope you and your child will visit us at www.EverythingGirl.com soon!



P.S. If you are having trouble using links, cut and paste or type the entire link into your website browser address line.

© 2006 Mattel, Inc. All Rights Reserved.

With all the sites that are seeking to have children participate in online activities this is the singular example (in my experience) that recognizes that parents care what their kids are doing and where. Thanks Mattel! I am going to make sure that I get some Mattel toys for my children this Holiday season because as a company you actually care.

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