To date the 80’s rock and roll band AC/DC has denied the existance of Digital Music as a market. Only now is the band got even a tenuous grip on reality. Apparently they are still in semi denial as to how the market works. They have taken a bizarre step in selling their catalog inline in the form of an 8 month exclusive contract with Verizon (Huh?). The arrangement they struck for the 8 month exclusive period with Verizon is going to be a dry spell for their online sales. Verizon is only selling the music at it’s online store (not over the air) and only in complete albums for $11.99. After using your computer to download the album conceivably you could move the music to your Verizon mobile phone. How much work does the band believe people will perform to buy a copy of music for which they probably already have license for in the form of a CD or Vinyl. (Consider this: “Amazon.com Inc. sells the band’s “Back in Black” CD for $9.97” why would you want to work s hard to get the music and pay 20% more to boot?) Any potential new AC/DC converts will be turned off not only by the amount of effort required and the onerous whole album limitation.
I surmise that after the dismal 8 month exclusive period with dismal if any sales; AC/DC members will awaken from their drug induced coma and put the catalog on iTunes by the song like it should be. I might buy a song or two when that happens but only if they ‘get a clue’ in a hurry.
If the band dwells in the fog too long thinking about whether to provide their musical IP in a form that is convenient for me and the some 100 million fellow iPod owners they may miss the boat. I have been thinking about that fact that my wife and I have some of their songs on vinyl and given the state of P to P today do they really need me as a repeat customer for songs I already have licensed? …”Hum?”